“Robert, could you come in here please?” Frank said.
Robert pushed his chair away from his desk and his mind went wild with what a sudden discussion with his boss could mean. “What’s up, Frank?” He asked, stepping into the office.
“Have a seat and shut the door if you would. Thanks.” The two took their seats. “Just a quick performance review. Have to say, you’re doing great work. I do want to discuss one little issue though.”
The two real estate developers stared at each other a moment. Robert was pretty sure he knew what was coming.
“Your development name ideas during project proposals have some of our other developers concerned,” Frank said.
“Oh come on. They’re proposals,” Robert retorted.
“For example. The golf course anchored development on 51st was pitched with Loch Luster. During the pitch you kept insisting it would be called lackluster.”
“Or the gated community called HDOTU. After hours of chit chat it was revealed that this meant Heat Death of the Universe. You laughed and changed the name to Duckberg when you noticed people didn’t like that.” Frank said.
“And now Duckberg is a well loved community. It worked out,” Robert said, stifling a laugh.
“I’ll just read some of these names here. Zombie Proof Acres, Apocalypse Ranch, Totally Haunted Patio Homes at Dove Ridge, Acid Rain Ranch, Martian Landing Site Ranch, Cracked Concrete Ranch, really just a bunch of Ranch names for the next, uh,” Frank flipped through a stack of papers, “next seven pages.”
“That’s seven pages of project proposals though. Good year for the company!” Robert said. Frank did not enjoy the sarcastic tone.
“You know what, let’s compromise here. Could you name each proposal Duckberg 2, 3, 4 and so on. Like a horror movie franchise. I’ll even allow three ‘Duckberg 2 v Duckberg 3 in Space’ titles over the next 12 months. We just need fewer end of times ranches and more marketing flyer friendly names, okay?” Frank pleaded.
“I will try my best. But there is a pitch for High Noon Duel Community coming across your desk shortly.” Robert said.
“Last one, kid. Last one.”