“What we need is a catchy slogan. Maybe a hashtag campaign. #FeelingIT #IThasit #ITistheSh- well, maybe we don’t go there. Also, a brand book. We need to pick our colors, a logo. Designate a social media lead, get an intern to run the day to day. Metrics measurement. We need engagement records per post. Click rates, click throughs. RTS, likes, sub tweets. Someone get me an SEO expert up in here. If we aren’t first on Google search results, we’re last. Everybody got it?” Terrance looked around the room for the exact length of one heartbeat, if the heart belonged to a hummingbird.
“Good,” Terrance continued, “this department needs to sizzle, we need to pop. We need to attract all the talent. We don’t want to steal people, we want them to beg to come to us. Got it?” He began pointing to each person sitting around the large conference room table. “Got it? Got it? Got it? Good. Make it happen.”
Terrance never sat down during the meeting. One final finger point and he fled the room.
Those sitting around the conference table looked at each other, waiting for any one to react. Finally, the company president sounded off, “I need maintenance to remove the espresso machine from the IT office space. And if someone would decipher what Terrance said for me, I’ll follow up. I have no idea how to follow that interruption, so let’s all get back to work.”